Thursday, 16 February 2012

Maybelline: Looks from New York Fashion Week

Last week I sent a link to the LiveRunway Channel, where New York Fashion Week Sponsors, Maybelline, were presenting videos from Autumn/Winter 2012 shows. I fully intended to watch some of the action as it was happening but, as ever, life with three small children got in the way. I've managed to catch up a now: I won't even begin to try and talk about the clothes (I'm about as fashionable as a toilet dolly) but I feel pretty safe talking about the make up.

All of the looks below were created using Maybelline cosmetics. I've noted the products where possible from the videos but I'm aware that some of these are US only. I'm hopeful that the Color Explosion Caffeine Rush Palette and Dream Bouncy Blush will all make it over here eventually!

The makeup looks created by the Maybelline artists for the Autumn/Winter 2012 collections seemed to fall into one of three themes: Natural, Bold or 60's inspired eye makeup and Statement Lips. The looks at DKNY, Pamela Love, Billy Read and BCBG all fell into the natural category, with some going as simple as just a slick of clear Baby Lips balm on the lips. At Carlos Miele, makeup artist GATO opted for a more tanned, contoured look.



Makeup Artist - Charlotte Willer
Face: Dream Lumi concealer, Fit Me powder. Master Shape brow pencil used to define the brows.
Eyes: Color Pearls eyeshadow in Sinful Sinnamon (the light shimmery colour on the upper lid), One by One mascara.
Lips: Baby Lips clear lip balm

Pamela Love



Makeup Artist - Charlotte Tiller. Charlotte described the look as 'Factory Girl Glamourous'.
Face: Fit Me Foundation + Fit Me Powder, Dream Bouncy Blush in Coffee Cake
Eyes: Colour Explosion palette in Caffeine Rush 05 used over the Master Drama liner, Falsies mascara
Lips: Color Sensational lipsticks in 215 Totally Toffee and 725 So Pearly, mixed together and patted on to the lips

Carlos Miele


Makeup Artist - GATO
Eyes: Color Tattoo 24HR in Bad to the bronze as a base, Colour Explosion palette in Caffeine Rush 05, Great Lash mascara
Cheeks: Dream Bouncy Blush in Coffee Cake
Lips: Superstay 14HR Lipstick in Beige Forgood

Several of the shows went for quite 60's inspired looks. At Betsey Johnson and L.A.M.B, Charlotte Willer created two different takes on the Twiggy look. At Rachel Zoe, Charlotte Tilburry used a gel eyeliner to shape all around the eye and across the socket, smudging with a pencil brush to create a beautiful smouldering effect. For all of these 60's looks mascara played a big role. At Custo Barcelona and Katya Leonovich the focus was also the eyes but these looks had a more grungy and less structured  feel.

Betsey Johnson



Makeup Artist - Charlotte Willer
Eyes: Master Drama pencil liner in brown, Colour Explosion palette in Caffeine Rush 05, Falsies mascara
Cheeks: 2 Dream Bouncy Blush shades mixed
Lips: Color Sensational Lipstick in Born with it topped with a clear gloss
The look was finished off with dots of glitter applied to the centre of the eye.



Makeup Artist - Charlotte Willer
Eyes: Master Drama pencil liner in Blue on upper lash line and in the crease, drawn on lashes on bottom lash line with gel liner, Falsies mascara clumped into spikes
Cheeks: Dream Bouncy Blush
Lips: Color Sensational lipsticks in 'Born with it' and 'So pearly' mixed together and patted on

Lips were the focus of the makeup at Wes Gordon and Bibhu Mohapatra. I think these are both my favourite of all the looks that Maybelline created. At Wes Gordon, the lips were immaculately painted with red lipstick whilst the rest of the makeup was kept very bare. At Bibhu Mohapatra icy white eyes were paired and with a gorgeous glossy blackcurrant lip. Mwah!

Wes Gordon


Color Sensational Lipstick in Very Cherry

Makeup Artist - Charlotte Willer
Eyes: Nothing at all
Face: Dream Nude Airfoam foundation, Dream Bouncy Blush
Lips: Color Sensational lipstick in Very Cherry

Bibhu Mohapatra



Makeup Artist - GATO
Eyes: 24H Color Tattoo in Infinite White (US only shade)
Lips: 10H Tint Gloss in Timeless Plum

The Products
Caffeine+Rush2 ColorTattoo



As a beauty blogger, I have to admit that my focus is the products, not just the application. So, watching all these looks being created, I couldn't help but pick up on the products that made repeat appearances. Especially ones like the Color Tattoo 24HR Cream Gel eyeshadow that I've seen mentioned by American bloggers. I'm pleased to report that the Color Tattoos will be arriving in the UK in April.

I did a quick inspection of the Maybelline UK site and Boots and apparently the Dream Nude Airfoam foundation and Master Drama pencil liners are already available in the UK. The Caffeine Rush palette and Dream Bouncy blushers that seemed to be in constant use aren't available in the UK. Neither is the Baby Lips balm which apparently comes in a variety of tints as well as clear. I have a feeling I will be calling in favours to get my hands on the Dream Bouncy Blush!

Do you have any favourites from these looks? Do you like to investigate the catwalk trends for inspiration or do you find they don't usually translate to everyday looks?


  1. Thank you for posting this. I needed a makeup inspiration and this is perfect especially that used Maybelline products.

    1. You're very welcome. I think there were some very wearable looks. It created several lemmings for me, compiling this post! :)

  2. Love this, thanks for sharing a labour of love!

    Maybelline doesn't fall high on my radar, but I love the sound of the eye tattoos too!

    S x

    1. Thanks Sam. It probably looks like a press release but it's all my own (slow) work! Maybelline doesn't fall on my radar much either, apart from their mascaras (I liked Stiletto). But I really look forward to their eye tattoos. I am feeling the urge to investigate their liners and that glossy blackcurrant lip.

  3. Ooh, these look gorgeous! My problem is that, if I recall correctly, Maybelline tests on animals..:-(

    1. Ooh, that's tricky. Maybelline are owned by L'Oreal and as such, I think they probably fall into the tested on animals category for most people. I'm happy to suggest alternatives of course :)

  4. ooo I would love some bouncy blush! I use one of their cream blushes in peach and think they've redone the formula as I find it much easier to apply and blend then the last time I bought some (few years ago) but the pink shade available is too pink, there are more shades with the bouncy blush. I'm going to the States in September so will be getting one then! I love getting inspiration from the catwalks. Most of these I think could easily be done for every day looks, I do a poor imitation of the Betsy Johnson look every day hehe. Not brave enough or skilled enough to get flawless skin with stark lipstick though!

    1. Oh, EJ, you need to start making a list of all the things you should look out for in September. I am excited for you! Bouncy Blush looks great. I did think that all of the looks here were attainable: less editorial and more real woman. I quite fancy myself in the Pamela Love look :D x

  5. recently it seems that they're being more realistic dont you think? with just touches of colour that make everything else look better (apart from bold lipsticks of course lol). BB creams everywhere, more natural glowy dewy finishes? Even with hair stuff, lots about 'repairing' damage products.

    I had a look at Sephora's website at all the American brands I've never heard of :) but yeh must make a list because I can't remember now hehe thanks x

  6. Love the Betsey Johnson and L.A.M.B. eyes, both are fab.

  7. I like the Pamela Love look too but think it helps that the model is so stunning! They've done some kind of smudge/feathery pattern on her face though, that you couldn't do away from the catwalk. Would be interesting to see the L.A.M.B look with her eyes open.

  8. Not a huge fan of any of the looks but I'm definitely tempted to try the bouncey blushes soon!

  9. I only buy Maybelline mascaras normally but am definitely going to add the 24hr Tattoo eyeshadows and hopefully the Dream Bouncy blushers will get to England too.
    I love the runway looks and they can easily be toned down a bit for everyday/night looks.

  10. When will the Baby Lips be in the U.K? The wait is ridiculous!!!

  11. Maybelline have let their British customers down big time.... We see. To be nothing but an after-thought or 'cosmetic belch'...why don't we have 'Baby Lips' or the dream bouncy blushes etc, etc.....I don't want their products anymore if they are not loyal to us then we should shop elsewhere......


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