Thursday 9 February 2012

Lancôme Rouge in Love Collection & Emma Watson PA

Rouge In Love w Logo

Emma Watson will be making a public appearance at 4.30pm tomorrow (10th February) in Selfridges, Oxford Street to launch the new Lancôme Rouge in Love collection. I think Emma is a great choice as the face for Lancôme and I'm certainly interested in the new range of lipsticks, but it's tricky to know exactly who the PA is going to appeal to. Of course, it's wrong of me to assume that Harry Potter fans can't be fans of makeup too and I suppose a younger face is likely to introduce a whole new generation to the brand. I'd probably be making my way to the counter after the crowds had died down to take a look at the new lipsticks and nail colours but that's because I'm notoriously rubbish at shopping in crowds!

There are 24 lipstick in the Rouge in Love collection which are divided into 3 colour groups: Jolis Matins - light, sheer, easy to wear shades, Boudoir Time - punchy colours with silvery and white pearl particles and Tonight is My Night - seductive shades infused with golden pearl particles for an intense shine.

Rouge in Love
Left - Midnight Rose, Right - Rose Sulfureuse


I don't know if this is revealing more that I ought to but of the 24 shades, the 2 that I am most drawn to are Midnight Rose (#377N) and Rose Sulfureuse (#379N) both from the 'Tonight is My Night' colour family. I love the look of Violette Coquette (#381B) too, a vibrant violet colour, I'm not sure that I'm bold enough to carry it off though. I looked for the shade Delicate Lace (#217M) that Charleston Girl blogged about but couldn't spot it, so I'm unsure if we have a different selection of shades to the US release.

Aquamarine

The Vernis in Love nail colours share the same groupings as the lipsticks and there are 20 shades altogether, ranging from milky nudes to striking brights. They promise fade-resistance, gloss shine colour. If these have the same formula as the nail varnishes from the 29, Saint Honoré collection I will be a very happy lady as these are one of the few formulas that will last on my crummy nails! I have my eye on Aquamarine (#501B).

The Rouge in Love collection is currently exclusive to Selfridges (and online from the Lancôme website) but will be available nationwide from 1st April. The lipsticks are priced £21 and nail varnishes £12.


Image credit: Lancôme

13 comments:

  1. Ahhhhh I need Aquamarine! Such a gorgeous blue colour :D xo

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    1. I really hope it's as vibrant as the promo picture Halima.

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  2. hm, it should be illegal to have emma in an ad like this, because anything in her face look so much more than super beautiful! and those red lips wasn't bad at all!//Azure

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    1. I saw a picture of her taken after the personal appearance and she looked so beautiful Azure :)

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  3. Not a fan of these, they are a bit too...pearlescent for my tastes? Ah well, she's beautiful!

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    1. I don't mind a bit of sheen but I can understand that's not to everyone's taste.

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  4. Very eager to try this range too - although I've yet to decide on a shade, despite having a look earlier!
    Oh well, April is quite far away from now anyways, I'm sure I'll have made up my mind by then!!!

    I just hope that their formula sits well with me - wasn't all that impressed with their L' Absolu Nu line...

    x

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    1. Fingers crossed it's a good formula. I don't think I tried any from the Absolu Nu lipsticks x

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  5. I think Emma Watson as the face of Lancome would appeal to a wide variety of people because she's very pretty and intelligent. If the advertising gimmick is that you should buy this to look like her, I'm sure plenty of women wouldn't mind. I'm a huge Harry Potter fan myself, and I think this is a great way for her to separate herself from Hermione. Great post, by the way! x

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    1. Thanks for your comment Esther, I'm glad you enjoyed the post. I definitely think she's a good choice for Lancome. I just wasn't sure who the personal appearance would appeal to but I guess it was probably a real range of people. I saw some pictures from Selfridges and she looked very pretty on the day x

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  6. Sigh, I'm not big on lancome lippies but I REALLY like that lipstick packaging!

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  7. I'm not a big fan of Lancome lippies but that lipstick packaging is soo glam! I might have to check this out tomorrow!

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    1. The packaging is lovely, isn't it? There's a little mirror under the writing too which is a nice touch.

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