The John Frieda® haircare professionals announce another haircare first; John Frieda® Precision Foam Colour, a new permanent foam hair colour designed to deliver salon-precise results at home.
This revolutionary non-drip foam spreads easily into roots and hard to reach places, and gives 100% grey coverage, leaving you with nothing but shiny, natural-looking results. With 20 gorgeous shades to choose from, achieving a fabulous salon-quality result at home has never been easier.
I was drawn in by the promise of a non-drip forumla with 100% grey coverage. I don't so much have a problem with drips when dying my hair, it's more the little splatters during application that cause me problems. I've taken to covering my bathroom in navy towels but that is a pain I could live without. My grey hairs are of the super stubborn variety and take some covering. I'm always looking for something that will cover them for longer than a couple of washes.
I was sent a sample for review, the colour I received was Dark Chocolate Brown. Here is how my hair looked before. Do excuse the wonky parting, my Mum gave me an excellent straight parting but those pictures didn't show up the grey roots and brassy colour quite so well (I sound gorgeous!).
As, I mentioned I had my Mum assisting me on this occasion but I can tell that it would be easy to apply myself. The instructions were easy to follow and the foam, once mixed, was easy to dispense. I threw caution to the wind and didn't put any towels down and I'm thrilled to report no splatters. I also wanted to mention how nice it smells. This may be an odd thing to say, but if you're a regular to home dying you will know that the fumes can be rather unpleasant. It was a really pleasant surprise that it had a nice perfume with only the barest hint of dye. I also loved the black latex gloves that came with the box. So much nicer than cream and a far cry from the enormous dodgy plastic things that used to be glued on the back of instructions!
I completely forgot to take any photos of the bottles in use. Of course, I got my priorities right and this is me relaxing during the processing time...
I left the dye on for 30 minutes, which is recommended for coverage of stubborn greys. I washed the foam out, applied the conditioner and then once the rinsing was finished prepared myself for the result. This is how my roots looked on the night of application.
This is how it looked the following day in natural light.
I am really pleased with how it turned out. The colour is nice and it looks healthy and shiny. I was concerned that it might be too red based but the Biochemist says it looks very natural. High praise indeed! The only bad thing was that my Mum did an excellent job of dying my forehead. Thanks Mum!
My hair was coloured on Saturday night and I have purposefully left it a few days to write this post. Quite often dye washes out of my grey hairs within a couple of shampoos. I have washed my hair a few times now and I'm pleased to report that the little beasts are still covered.
Precision Foam Colour is available in the shops now. The colours are grouped in to Red, Brunette and Blonde shades. At an RRP of £9.99 it is quite expensive but I am impressed with the end result and the extra touches. It's worth looking out for the offers too. Superdrug are currently offering the dye for £6.66 plus a free travel kit. The price will return to £9.99 tomorrow but the travel kit offer will run until 23rd November. Boots also have the Precision Foam on offer for £6.66. I will be snapping up a couple whilst it's still a third off.
Disclosure: This product was sent to me without cost for review.